I read this today in Inc. Magazine:
The Pew Internet & American Life Project reported last year that 19 percent of Internet users watch videos online every day, and most of them share video with others.
Ads featuring videos get much higher click-through rates than ads with text or graphics, according to DoubleClick, the online ad company.
Makes me think newspapers should start inviting talented videographers to submit news video to their websites. I don’t know how it would work. Just try something, for pete’s sake.
1 response so far ↓
barrydurham // March 31, 2008 at 11:48 pm
The tools of journalism should be in every journalist’s hands, and that includes video recorders. When I think of some of the most engaging newspaper journalism, my first thought is Matt Gross’ “Frugal Traveler” road trip through the United States, which he chronicled for the New York Times. Each of his newspaper dispatches was paired with a short (roughly four-minute) video that he posted at nytimes.com. The stuff was positively arresting. It really brought the road trip alive.
As a freelance magazine journalist, I have not yet gotten into video myself. But I recently teamed up with a talented video producer, who created this work, which supplemented a story of mine about elderly survivors of Hurricane Katrina: http://www.aarpmagazine.org/people/katrina/.
I though the series of four videos was essential to a powerful multimedia package. I know that more collaborations like this one are in my future.
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